This post is inspired by a number of things. It's a topic that I'm rather fond of, I'll admit, but the two things in particular that brought it to my attention today were a
thread by Lady Arwyn in the AMCF poll forum and a bit of market research I did in town yesterday afternoon. The market research in question was for a new deodourant from Laboratoires Garnier, complete with mock-shop, advert-viewing and a five pound Boots voucher (
way better than the usual cheap biro!) by way of reward. They're not going to appreciate my rather cynical responses, but at least they weren't
Palmolive... dear god, the advert they'd come up with for that product! Picture a clumsy office-moron in her own little dreamworld, prancing around her workplace tripping over every good-looking man in sight, and
spewing multi-coloured fake flowers out of her armpits every time her elbows raised above waist height. Oh, and all of this was to the cheesiest music imaginable. By the end, I was half expecting a fluffy pink unicorn to leap out of the nearest filing cabinet....
Anyway, the
Dove advert was the usual "women come in all shapes and sizes",
Sure was all "Yeah! Active! Busy! Womyn!", I'm blanking on the fourth, and the fifith, of course, was the Garnier advert. Their new product, "Mineris", contains "all the goodness of
naturally occuring minerals" or some such twaddle like that.
Firstly, minerals are minerals, and chemicals are chemicals. If it has a certain composition, that's what it's made of, end of story. It doesn't matter whether you milk it from a genetically modified goat, dig it up out of the ground, manufacture it in a massive ICI factory in the north-west or call it down from the ether via the eco-friendly hymns of new-age hippies.
It. Is. Still. The. Same. Thing.
In fact, digging up the "naturally occuring" variety out of the ground may be far more damaging to the environment than manufacturing it from more greenly available basic materials, but that's by the by. My point is, I'm FED UP with companies and the public at large blithely going "ooh natural goodness" without a thought as to whether it makes a blind bit of difference at all. Which, generally speaking, it doesn't. Arwyn's thread hit the same nerve. There are too many people out there saying ridiculous things like "ooh, I don't want to pollute my body with chemicals". [Heck, let's
poll AMCF and see what
they think.]
Part of me thinks that if they
did stop consuming any and all chemicals, the world would rapidly become a far more sensible place.
Oh, and the other problem with the deodourant? It was meant to last for a whole 48 hours! Seriously,
two whole days. Come
on! Are the people who purchase Garnier products
really likely to go without a shower that long? Is
anyone? What's the point of having something that'll work that long, when you'll wash it off before it's even been there half the time? If you DO NEED a 48 hour deodourant, can I suggest that you save your money and bathe more often? Your friends, family and work colleagues WILL thank you.